You Are In Martech - Omnichannel Marketing
Right Message. Right Frequency. Every Channel.
Coordinate messaging and govern contact frequency across every channel from one place.
Are Customers Receiving Conflicting Messages Across Channels?
Every channel runs campaigns email, SMS, push, web personalization. Each team plans, schedules, and deploys independently. There is no unified coordination layer aligning messaging or controlling total contact frequency.
Channels Operate Independently
What Happens: Email, SMS, push, web campaigns planned independently. Each channel is unaware of others. Customers receive conflicting messages.
Real Scenario: Customer receives discount email at 10 AM. SMS reminder same offer at 11 AM. Push notification different campaign at 1 PM. Three conflicting messages in hours. No coordination across channels.
Frequency Uncoordinated
What Happens: Each platform enforces own send limits. No cross-channel frequency cap exists. Customers hit repeatedly across channels daily.
Real Scenario: Customer receives 4 emails, 2 SMS, 3 push notifications in a week. Total 9 touchpoints. Each system stayed within threshold. No cross-channel frequency control. Over-contacting drives unsubscribes.
No Cross-Channel Suppression
What Happens: Campaigns ignore active journeys and recent interactions. Converted customers still receive promotions. No centralized suppression.
Real Scenario: Customer converts through web offer Monday morning. Scheduled email deploys Tuesday promoting same product purchased. SMS follows Wednesday repeating offer. Redundant messages waste budget.
How We Fix It
We introduce cross-channel message coordination and enforce frequency governance at the decision layer.
What We Build
A centralized decision layer that synchronizes email, SMS, push, and web messaging.
How We Build It
- Create a unified cross-channel campaign calendar to align planning and execution
- Establish message priority rules across channels to prevent overlap and fatigue
- Prevent duplicate or conflicting offers across campaigns and customer journeys
What We Build
A unified contact frequency governance framework across all customer touchpoints.
How We Build It
- Consolidate contact history across email, SMS, push, and web into one customer view
- Define global frequency caps to manage outreach volume across all customer channels
- Configure dynamic throttling rules to control delivery using real-time engagement data
What We Build
A journey-level orchestration model that references real-time context before deploying messages.
How We Build It
- Integrate campaign systems into a shared orchestration layer for aligned delivery
- Suppress redundant or conflicting communications across channels and journeys
- Trigger the highest-priority message based on real-time customer state signals and context
What You Get
Messages coordinated. Frequency controlled. Conversions respected.
Messages Synced Across
Customers receive aligned communications not conflicts.
Single coordinated message per offer across email, SMS, push instead of discount email at 10 AM, SMS at 11 AM, push at 1 PM causing confusion.
Contact Frequency Controlled
Total touchpoints managed not per-platform limits.
Customer capped at total weekly touchpoints across all channels instead of nine separate messages (four emails, two SMS, three push) overwhelming them.
Converted Users Suppressed
Redundant promotions blocked after purchase.
Customers who convert suppressed from subsequent campaigns automatically instead of email Tuesday and SMS Wednesday repeating purchased product offer.
Products That Run Your MarTech Stack as One
Fix what's broken between your platforms. No custom code. No 18-month projects.
Control every marketing pixel from one screen
Manage hundreds of pixels across campaigns and platforms from one control center. Create, update, or retire pixels instantly to keep tracking accurate, compliant, and risk-free.
Book a Demo →One Problem at a Time. Until the Whole Stack Works.
You don't need a new stack. Fix what's broken this week. Build toward a stack you actually control.
Start with a Bootcamp
Bootcamp
(5 Days)Fix what broke this month
No 6-month scoping. No proof-of-concept that never ends. One breakdown. One fix. Five days. We work inside your environment: your CDP, your campaign tools, your CMS.
By day 5, you see the fix running end-to-end. You test it. You validate it. Then you decide what's next.
Launchpad
(60 Days)Make it run every day
You've seen it work. Now it needs to run without babysitting. We take the fix live, connected to real campaigns, real customers, real data.
We train your team. Document everything. By day 60, they operate it. You don't need us day-to-day.
Rollout
Apply the playbook to more problems
The first fix took 5 days. The next one takes less. And the one after that, even less. Because the connections exist.
The logic is built. The team knows the process. You're not starting over, you're scaling what works.
Digital OS
Your platforms. One way to run them.
All your platforms (CDP, MAP, CMS, analytics, ad systems) connected and managed from one layer.
Your team launches campaigns, syncs audiences, and coordinates channels without calling three vendors or filing IT tickets. Marketing runs marketing.
Case Studies from Real Enterprise Environments.
What broke, how we fixed it, and what the numbers showed.
View Case Study
Marketing execution scaled with analytics-driven triggers
Fragmented campaign systems and siloed data unified into an analytics backbone, replacing batch campaigns with real-time triggers for personalized journeys.
Make Your MarTech Stack Work as One
You know which problem keeps coming back. Bring it. We'll fix it in your environment, with your platforms, in 5 days.
Built with Enterprise-Grade Partners
20 years building on Adobe, Salesforce, IBM, HCL, SAS, and Microsoft. We know how to make them work as one system.
Customer Endorsements
"It’s been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us, wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners."
— Vice President, CLM, A Large Indian OTT Brand
Seen It. Fixed It. Here's What We Think.
Opinions shaped by 100+ MarTech implementations across industries.
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