
HCL Partner
Transform into an Omnipotential Enterprise - A Gateway to Unica Flair
Achieve the best with out-of-the-box Unica solutions
Xerago is among the first partners of HCL Unica.
Unica doesn’t just unlock implementation, it does more! With our expertise, you can exploit HCL Unica’s modules into your business workflows and bridge business, technology, and process gaps. At Xerago, you get to unveil Unica’s true capabilities for all your marketing, customer insights, and digital experience requirements.
Unica Is an Ocean; We Navigate It with Precision
Making enterprise enhancement and marketing precise with HCL Unica
Connect HCL Unica with marketing ecosystem
Run targeted omnichannel marketing campaigns
Extend personalized engagement beyond digital channels
Manage goal-based customer journeys for marketing efficiency
Get extensive journey-level insights to make informed decisions
Focus on strategic initiatives by streamlining workflows
From Launch to Success and Beyond: A Thorough Unica Solution
Advisory
From selecting the right multichannel Unica platform to securing the Unica license, we help automate enterprise marketing and align Unica integration.
We evaluate functionality, scalability, cost, and marketing automation frameworks to recommend a cloud-ready Unica system. Our expert guidance also identifies obstacles that could hinder successful HCL Unica implementation.

Enablement
We modernize enterprise marketing with digital and marketing enablements that range from integration to upgrade and migration.
Integrate Unica with inbound and outbound channels for omnichannel personalization.
Enable low-code integrations across marketing, MarTech, and analytics platforms.
Implement the Unica enterprise marketing stack with lifecycle models.

Operations
We integrate third-party and incompatible marketing tools with Unica modules to enable coordinated inbound and outbound engagement.
Our team plans, executes, and optimizes omnichannel campaigns using predictable SLAs while managing goal-based customer journeys and segments.
We deliver journey insights, real-time engagement, technical maintenance, version upgrades, and continuous campaign performance tracking and optimization.

Managed Services
From analyzing journey insights to integrating Unica with your marketing ecosystem, we deliver holistic marketing automation. We orchestrate campaigns, optimize real-time communication, and combine Unica modules to build or enhance complete customer lifecycle models.
Our approach helps enterprises unlock the full potential of the Unica omnichannel marketing suite and maximize investment value.


Delivering Digital Impact with Unica Excellence
As a Unica partner, we offer a comprehensive marketing approach, leveraging both the full capabilities of the Unica platform (or individual modules if you prefer a best-of-breed approach) and advanced analytics.
We integrate these tools seamlessly, ensuring they work together effectively. This enables delivering data-driven marketing campaigns that achieve your specific business and marketing goals.
Debunking Unica Brilliance with Our Expert Navigation
As a trusted Unica consultant, we help organizations select the right data sources and downstream integrations. While Unica provides native connectivity with some systems, we enable seamless connections with others using out-of-the-box solutions.
Our team resolves complex surround-system integration challenges and integrates Unica smoothly with seemingly incompatible enterprise platforms.

Enterprises often operate multiple marketing tools with overlapping capabilities despite inconsistent results. Xerago helps rationalize this complexity when delivering Unica managed services.
We identify the best-fit tools for each digital priority. Whether you need email marketing or a full ecosystem, we design a balanced Unica stack that supports current needs and future growth.

To realize Unica’s full potential, it must be implemented and installed. Don’t expect miracles from a system integrator’s by-the-book installation.
Xerago’s Unica implementation will align it to your specific workflows and unique processes, and actualize your vision. We help define acceptance criteria to ensure the platform’s broad-ranging use for marketing end users across various functions.

Unica often operates alongside incompatible tools, making integration difficult when new strategic priorities emerge.
Xerago brings cross-functional marketing and technical expertise to reconnect these systems and develop out-of-the-box solutions where native integrations are unavailable.
We restructure toolsets into a unified ecosystem that aligns platforms, supports evolving priorities, and enables seamless integration.

We do not treat Unica implementation as a simple configuration of WebSphere, MySQL, or Cron jobs.
Our approach focuses on activating the platform’s real value. We execute targeted campaigns across inbound and outbound channels to demonstrate impact.
This hands-on approach sets Xerago apart from typical consulting firms, system integrators, and tool vendors.

Xerago - Among Unica’s first partners globally
Xerago is among the oldest Unica partners globally and a pioneer in bringing MarTech capabilities to India.
As early as 2005, we implemented and managed Unica for a leading private bank, when Unica was still an independent company.
Through its transitions from Unica to IBM and later to HCL Xerago continued working with the platform, building deep expertise. This long legacy enables us to deliver trusted guidance and proven value to enterprises.
Unica Experts
Unica Projects
Certifications

What to expect if Xerago-Unica manages your digital, analytics, tech and marketing functions?
- Customer lifecycle campaigns and journeys delivered like clockwork
- Truly omnichannel campaigns, including your inbound channels
- Accelerated campaign velocity
- Assured ROI on Unica investments
- Accelerated marketing velocity
- Absolute clarity on marketing performance
We align our success with our clients' success




































Explore the Full Potential of Your Unica Investment
Unica's power is amplified by our expertise. Xerago has a deep understanding of every aspect of the platform, allowing you to enhance its potential and achieve exceptional digital experiences.