The AEP Buyer's Guide | Built by an Enterprise AEP Architect
If your organisation is dealing with:
- Vendor demos that make AEP look simpler than it is
- Uncertainty about which modules you actually need
- No clear view on implementation complexity or true cost
- Pressure to commit before your team has full clarity
- A signed contract but a stalling implementation
The AEP Buyer's Guide was built by Pratheep Arun Raj B, an independent AEP architect with a decade of enterprise deployments. Not a vendor perspective. An implementer's.
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What’s Inside
How to evaluate whether AEP is the right fit for your data maturity and team size
A module-by-module breakdown of CJA, RTCDP, AJO, and Mix Modeler, what each one does and what it costs to implement
The questions to ask Adobe and your SI before you sign anything
A full view of hidden costs, implementation risks, and what scope blowout looks like
A framework to build your internal business case and present it to leadership
From a Decade of AEP Implementations
Pratheep Arun Raj B has spent over a decade building Adobe Experience Platform for enterprises. He has seen every way an AEP investment goes wrong and every way it goes right. This guide distills that experience into a framework any enterprise team can use before they commit.
No vendor spin. No fluff. Just what you need to know.
Frequently Asked Questions
Enterprise teams actively evaluating, shortlisting, or implementing Adobe Experience Platform. It is also useful for organisations already live on AEP that are not seeing the outcomes that were promised.
Adobe's documentation tells you what the platform can do. This guide tells you what it actually takes to make it work — including what most buyers only find out after they sign.
You may receive one follow-up from Pratheep's team at Xerago. If you are attending Adobe Summit 2026, we may also offer a complimentary 1:1 consultation slot.
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