Find the Tracking Gaps Hidden Across Your Website and App
Between your website and your analytics platform sits a gap nobody owns. Missing tags, misfired events, and untracked interactions quietly distort every report your team acts on. Xerago TrueMeasure closes that gap.
Know Which Interactions Are Tracked Correctly
Your website and app receive thousands of user interactions every second. Some are captured correctly. Some are misfiring. Some never reach your analytics at all. Without an audit, you'll never know which is which and every decision your team makes reflects only part of what customers actually did.
What You Can Audit With TrueMeasure
Event Tracking
Xerago TrueMeasure validates customer interactions including button clicks, menu clicks, video views, scroll events, form starts, form completions, and custom engagement events, so teams know exactly which user actions are reaching analytics.
Tag Implementation
Checks tags across pages, journeys, and app flows to identify broken, missing, duplicate, or inactive tags. Xerago TrueMeasure supports audits across Adobe Analytics, GA4, GTM, and other marketing and analytics tracking setups.
Data Layer Health
Audits data layer variables to check whether the right values are being passed at the right time. This helps uncover missing variables, incorrect values, inconsistent naming, and broken data pushes.
Web and App Coverage
It runs a connected audit across your website and app instead of checking each channel separately, giving marketing, analytics, and product teams a more complete view of tracking health.
How Xerago TrueMeasure Audits and Validates Your Tracking Layer
Discover
Xerago TrueMeasure scans your entire website and app tracking layer (tags, events, and data layer variables) across Adobe Analytics, GA4, and GTM.
Full tag inventory across pages and flows
Web and app coverage in one audit
No developer access required to start
Diagnose
Every tracked element is validated against expected behaviour. Misfires, missing events, duplicate triggers, and broken data layer pushes are flagged automatically.
Dark Data surfaced: Interactions never reaching your analytics
Mistracked data identified: Interactions firing incorrectly
Unutilized tags flagged: Signals captured but never used
Report
A prioritized audit report, not a raw data dump. Every issue ranked by business impact with a specific fix recommendation attached.
Executive summary for CMO and VP
Implementation detail for analytics and developer teams
Benchmarked Tracking Health Score
Built for Those Who Need Their Funnel
Data to Reflect Reality
Your campaigns and attribution reports may be built on tags you never verified.
Xerago TrueMeasure detects gaps in your tracking, validates funnel and conversion data, and fixes measurement issues before they distort attribution reports and campaign decisions.
It ensures every tag driving your spend decisions is correct.
Accurate conversion data. Confident campaign decisions.
What a Website and App Tracking Audit Reveals
See every customer interaction on your site: what's captured, what's missing, and what's wrong
Check every customer interaction across web and app without running separate audits
Launch campaigns based on your conversion data that reflects what customers actually did
Make every decision using complete customer data, not just what your analytics happened to capture
Xerago TrueMeasure Plans & Pricing
Three ways to close your measurement gaps. Choose the tier that matches your needs.
Clarity
One-time audit. Get a complete picture of every broken, missing, and misconfigured tag across your digital estate.
Control
Schedule audits periodically or on demand. Built for teams managing high-velocity page launches and continuous site changes
Conquer
Full measurement assurance without the manual effort. Schedule audits and automatically fix what’s broken: periodically or on demand.
In Practice.
Every client had gaps they didn't know about. Here's what we found.
A Conversion Tag That Was Counting Every Sale Twice.
A retail team's conversion numbers looked unusually strong. Nobody questioned it. The tag was firing twice on every submission, doubling every conversion count. Every budget decision was built on numbers that were never real.
Lost on fake conversions from a single misfired tag
Ready to See What Your Tracking Is Missing?
We'll run a live audit on your site and show you every interaction your analytics missed.
Perspectives from the Field
Patterns, gaps, and practical fixes observed across real digital measurement environments.
Unassigned Traffic Is a Data Problem, Not a Naming One
GA4 sorts every visitor into a channel. When it can't, that traffic gets dumped as "Unassigned." That bucket is quietly draining your attribution, funnels, and ROI numbers.
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A Tag Can Fire and Still Be Wrong
Most teams check if a tag fired, not if it fired correctly. One tag firing out of order breaks every event that comes after it. The data still looks fine, it just isn't true.
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A Smarter Attribution Model Can't Fix Bad Data
Attribution tools trust whatever data they're given. They can't tell good events from broken ones. One wrong label can make the losing channel look like your best one.
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