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General Manager – Digital Marketing

About Xerago​

Xerago is a global AI-driven digital enterprise that gets inside enterprise systems and makes them run the way they were designed to. For over two decades, Xerago has helped large and mid-market organizations across the world solve complex digital challenges, deliver measurable outcomes, and create sustained impact. We have been delivering Digital Impact to enterprises for over 20 years. Now with AI, we deliver Digital Independence as well.

Xerago solves operational problems through AI-native intelligence across Customer Experience, Data Analytics, MarTech, Cloud, AI, Customer Engagement and Retention, Digital Analytics, Digital Commerce, and Campaign Management — automating workflows and integrating everything into one operating layer teams can control.

50+ Global Clients. 25 Countries. 5 Continents. 100k+ Campaigns. 1B+ Customers Reached.

  • Job Location: Chennai | Onsite
  • Job Title: General Manager – Digital Marketing
  • Department: Digital Marketing
  • Years of Experience: 10–12 Years
  • Employment Type: Full-Time

Job Description​

The General Manager – Digital Marketing will be responsible for overseeing Xerago's digital marketing strategy, leading a team of specialists, and leveraging AI tools and solutions to enhance campaign performance, customer engagement, and ROI. The ideal candidate brings strong leadership skills, deep knowledge of digital marketing channels, and proven experience implementing AI-driven marketing strategies at scale — across both internal initiatives and client delivery.

What You'll Be Responsible For​

  • Lead, mentor, and manage the digital marketing team across SEO, SEM, social media, content, performance marketing, and analytics
  • Develop and execute comprehensive digital marketing strategies aligned with business goals
  • Integrate AI-driven tools — including predictive analytics, personalization engines, automation platforms, and generative AI — to enhance campaigns and optimize customer journeys
  • Oversee client strategy planning, delivery, and reporting to ensure measurable results and client satisfaction
  • Stay current with industry trends, emerging technologies, and best practices, with a focused eye on AI applications in digital marketing
  • Collaborate with cross-functional teams across Sales, Product, and Technology to align marketing with business objectives
  • Manage budgets, KPIs, and ensure maximum ROI on all marketing investments
  • Drive innovation by experimenting with new platforms, channels, and technologies

Requirements​

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • 10+ years of proven experience in digital marketing, with at least 3+ years in a leadership or managerial role
  • Strong expertise in SEO, SEM, paid media, content marketing, email campaigns, and social media strategy
  • Hands-on experience with AI in digital marketing — tools such as ChatGPT, Perplexity, Jasper, HubSpot AI, Surfer SEO, Writesonic, Smartly.io, Canva AI, or equivalent platforms
  • Strong analytical and data-driven mindset with the ability to interpret insights and act on them decisively
  • Excellent leadership, communication, and client management skills
  • Demonstrated track record of scaling digital campaigns and delivering measurable business growth
  • Certifications in digital marketing or AI tools (Google, HubSpot, Meta, or equivalent) preferred

Attributes We Value​

  • Visionary leader who can set direction and inspire a team to execute with precision
  • Commercially minded with a strong focus on measurable outcomes and ROI
  • Curious about AI and proactive in applying it to improve marketing effectiveness
  • Strong collaborator who can work across sales, product, and technology teams
  • Client-focused with the ability to manage expectations and deliver consistently